Bonobo

When I first started working with Bonobo, their brand was all over the place at the hands of many designers and agencies. We have spent the last couple of years carefully honing their image to best reflect who they are. This has included finding their brand values, target audience, colors, fonts, illustrations, icons, and overarching brand direction. All of this has been fit neatly into brand guidelines for them to reference for years to come.